ABOUT | Ruhena


Ruhena Begum


I’m a woman… no chance


International / London


Creative Director / Entrepreneur / Media


AsiaGlam, AsiaGlam Academy, Glamoress & Media Makeup.

Shows & Events:        

London Fashion Week, New York Fashion Week, Dubai Bridal Show, Dubai Fashion Week, Royal Ascot, London International Salon Show


Harrods, Selfridges, MAC, Suqqu, RMK, Illamasqua, , London College of Beauty Therapy, Vogue, Hia Magazine, Sayidaty, London College of Fashion, B4U, Star TV, Asian Woman & Asiana


Fashion Design – London College of Fashion
Makeup & Prosthetics for Performance – Univ. of Arts London
Airbrush for Film, TV & HD – London Film Academy
Hairdressing – L’Oreal Hair Academy

Interesting Facts:


Creativity, Exhibitions, Shows, Beauty, Makeup, Fashion, Music, Films, Art, Scupltures, Cars, Photography & Food


Beyonce, Rihanna, J’Lo, Lady Gaga & Michael Jackson


Salvadore Dali, Picasso, Lichtenstein, Wassily Kandinsky, Paul Klee & Frida Khalo


Driven an Skyline Tommy Kaira, Aston Martin DBS &Volante, Ferrari F430, Bentley GT, Lamborghini Gallado, Rolls Royce Phantom & Mercedes McLaren SLR and many more..

Dream Car:

Lamborghini Aventador J


Pretty Woman, Forrest Gump, Sex in the City, Avatar, Narnia (Im a fantasy girl!), Shawshank Redemption, The Godfather

Fashion Craves:

Christian Louboutins, Chanel Handbags, Christian Dior & Clothes by Alexandra McQueen, Vivien Westwood, Yves Saint Laurent, Valentino Garavani & John Galliano

Early Years……

I was born in East London, and continually spent many years straddling two continents as my parents would often jet us to and from Bangladesh. I was brought up with two cultures, both which I hold very dear to me. Whilst being brought up in a traditional community, even revisiting pictures from my youth, my creative flair was always apparent. Dressed in western clothing, often my clothes were cut out and re-tailored to a vision I only shared – I was the stand out child of the neighbourhood.

At school I really was the odd one out, but fortunately I had my friends that shared a similar vision and most importantly my passion for individuality. School was hard as teachers didn’t give me the support I requested, but what they didn’t appreciate is my loved for art, textiles, and all the exploratory subjects as creativity just ran through my blood. Its part of my DNA and nobody could take it away from me. I’ll never forget the day in the school careers academy, when I shared my vision of becoming a fashion designer at the London College of Fashion with the careers teacher – I was heckled and advised that ‘this isn’t what Bengali girls do or are allowed to do’.


Higher Education...

Little did that teacher know I began to sow the seeds of my creative career as I began my degree in Fashion Design at London College of Fashion.Attending college was lethal, I became an addict for fashion and beauty, and I was on a high every day. Walking around Oxford Circus was a drug, the shops were magnetic as were my credit cards. It was amazing years, where I met amazingly, talented people who pushed me and provided me with the ambitional direction that has been pivotal to my success.

Secretly, I had a love for cars as well, not just normal cars, fast Ferraris, Lamborghini’s, Porsche’s and to support my passion for fashion, I began working with the supercar companies, Lamborghini, Aston Martin, Bentley, etc. I was an adrenalin freak, and the feeling behind the seat of a petrol junkie kind of matched my personality. I was just obsessed, but it was so much fun. The shock for most people, was watching me get out of those cars!


In 2007, I left Aston Martin as I felt the need to reignite my creative instinctsand start a company. I started designing clothing and began AsiaGlam. AsiaGlam took off like anything, my styling has become synonymous in the industry and people all around the world started requesting my academy and bridal services. It was hard work, working 24 hours a day almost 7 days a week, but my passion gave me the drive and determination to succeed.

Those efforts have lead me to clients globally including Dubai, Malaysia, Singapore, South America, Canada – I’ve been fortunate. And not just clients, but many A’list celebrities as well.Tiring days with endless nights were the devotion I put in to establish and propel these companies, but secretly in the background I continued to design clothing. 2011 was the best year yet, being invited to many awards ceremony, working with Global RnB celebrities and establishing an Arabic Makeup School in Dubai and to close the year out create my own AsiaGlam magazine.In 2012, I approached manufacturers to produce my couture dresses designs which will be launched in 2013. How can life get any better?


Life doesn’t stop, and nor do the ambition and milestones I strive to achieve. The future is phenomenally bright and full of potential – hardwork, dedication and commitment to my work has meant I have established a makeup company, a training academy, but the seeds of establishing a fashion label, ‘Glamoress’ and the magazine need to be fully sown and branched out. We are also on the verge of starting a media makeup company focusing on Prosthetic makeup, something that very few people know I’m qualified in. I hope to continue to meet the incredibly talented individuals who have supported me and appreciated my work, and just as important I want to thank you for your continued support and recognition.


Powered by Sedate
avascript" src="js/tabs.js">